The "Sideways" Effect on Pinot Noir Sales

“Sideways”, the movie about two guys, a road trip and a whole lot of wine, may be sending pinot noir sales upward.

A recent article by Associated Press writer Michelle Locke, and published in Yahoo News notes that: pinot noir, the relatively obscure red wine beloved by the movie’s snobby but sweet character Miles, has been experiencing a gentle upswing in popularity for some years. But the numbers jumped sharply after “Sideways” opened last fall, according to data from ACNielsen. =>>Read entire article

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